Carole from Fresh Fruits & Roots approached us after a recommendation from a colleague. She had decided along with her husband to add a delivery service to their greengrocery business as a response to the emerging Covid-19 pandemic.
Carole already had a logo which made use of bold colours and a bold typeface. We loved the vegetable illustrations and the bright colours and wanted to carry this throughout the site.
Carole made it clear to us that simplicity and ease of use was key. She needed a simple way to track her orders and accounts and ideally wanted to be able to access all of the information from her phone.
We started with the logo and made it our centre point for the website. We applied the oversized illustrations and used them as almost an icon/logo for each section. We quickly found that the page would benefit from imagery of real fruit and vegetables. The challenge was finding an image that showed off the fruit and veg without being the main focal point. We sourced a clean image with an array of vegetables that would typically be found in a delivery box. We then layered the image over a white background and reduced the opacity in order to wash the image out and take the edge off of the typically bright colours.
We carried the bold typeface through the page headers but felt that the main copy would benefit from using a lighter font. We explored the use of colour within the sites text but felt that it became too busy.
Once we finalised the layout and graphics we set to work on the E-Commerce systems. We set up the back end system, loaded the products and built a customer login area for people to easily manage their orders, addresses and payment details. The system allowed Fresh Fruits and Roots to directly message them about their orders and send marketing material to their accounts.
The back end system worked well and Carole was able to access all orders, customer details, account information and customer queries via an app on her smartphone.
We created an SEO strategy, My Business profile and linked the existing social media platforms that Carole originally started the business from.
Fresh Fruits & Roots
"Having tried 2 other web design companies before with absolutely useless and fruitless outcomes, I was introduced to Dan at DR. What a relief! At last someone who listened and really tuned into my ideas for my business and who had a real ‘can do’ attitude. Nothing was too much trouble or effort for Dan and the results have been that I’ve ended up with a totally professional looking website/brand, that is extremely simple to navigate and works brilliantly. Thank you so much Dan, completely delighted and couldn’t be more pleased. I would totally recommend DR Design for their patience, understanding and skills."